Gym workout music

of gym users say they like to hear workout music when they go and 60% say that a gym playing music they like would make them much more loyal to that gym.

Gyms can use music to keep their existing members satisfied and attract new customers. Gyms playing music can have a distinct, profitable advantage over those that do not.

Among regular and infrequent gym users the following emerged:

say a gym that plays music gives the gym a better image.

of those who like hearing music say a gym that plays music is much more appealing than a gym with no music

of all gym users say workout music makes them more likely to enjoy their workouts.

of gym users prefer a gym that plays workout music rather than a gym with no music

Playing good workout music in a gym can also impact member behaviour. Among those that like to hear music in the gym:

of gym users would pay 5% more for gym membership where music is played

would consider changing gyms if they stopped playing music

say that if their gym stopped playing music they would go to the gym less frequently

say they are much more likely to recommend a gym to friends/relatives if it plays music they like

say they would be more loyal to a gym that plays music they like

agreed that a gym with workout music was more appealing to them than a gym without.

of gym users claimed that workout music makes them more motivated.