Beauty and Hair Salon Music

Music Works has conducted two large scale research studies into the impact of music upon hairdressing salons.

Consumer research was conducted in 2009 amongst 2,000 consumers in the UK. Click here to see the key findings.

Business research was conducted in September 2010 amongst 400 small retailers, hairdressers, offices and factories in the UK. Click here to see the key findings.

BUSINESS RESEARCH

say that playing the right music can be beneficial to their business

recommend other salons play music to improve productivity and staff morale

say that silence makes a place unfriendly and unwelcoming

believe they can positively influence the behaviour of customers through playing music

agree that playing music increases the likelihood of customers returning

CONSUMER RESEARCH

of customers that visited hair salons said they would like to hear music and of that, 77% said a salon playing good music is more inviting.

This is great news for those salons already playing music, as it is proof of how music can help drive profits up in what is an increasingly competitive industry.

say hair and beauty salon music is important in creating the ideal atmosphere.

of the respondents say that they would recommend a salon if it played music they liked.