Hotel music

of hotel guests like to hear music in the lobbies, bars, restaurants and public spaces.

More than 1 in 4 people are prepared to pay 5% more on food or drink in hotel restaurants and bars if they played hotel music. Hotels that embrace music can positively impact customer loyalty and their ability to drive up profits.

More than 1 in 4 people are prepared to pay 5% more on food or drink in hotel restaurants and bars if the hotel played music. Hotels that embrace music can positively impact customer loyalty and their ability to drive up profits.

Of those that like listening to music in hotels, the reasons why are clear:

say they prefer to meet colleagues / clients where good hotel music is being played

say a hotel that plays music generally makes them happier

say a hotel that plays music they like generally gets them in a good mood

say hearing music in a hotel makes them more relaxed

Music also impacts guest behaviour. Among those that like to hear music in hotels:

say they would consider meeting somewhere else if a hotel stopped playing music in public places

say it makes them more loyal to a hotel if music they like is being played

say they are more likely to consume more food & drink when they hear hotel music they like being played

say they would spend more time in the public spaces of the hotel if music was played there

say it makes them more loyal to a hotel if music they like is being played.

of guests say that hotel music is an important factor in creating the ideal atmosphere in hotels.