Influencing Behaviour Through Background Music
Many research studies in many different countries have concluded that music can influence desired behavioural responses in subjects in everyday life.The Psychology of Background Music
In mid January The Daily Mail published an article concerning the reduction of bad behaviour at a school where pupils in detention were played classical background music.
Are You in The Mood for Romance?
Chris Brown is apparently giving his fans the gift of music this Valentine’s Day when he releases a mixtape entitled “In My Zone” – although whether couples will want to be reminded of his assault on ex-girlfriend Rihanna on Valentine’s Day is another matter!How Background Music Can Help Pubs Beat the Recession
Recent research conducted by pub-data specialists CGA found that pubs that provide music take on average 44% more money than pubs without music rising to 60% more at the weekend.Music Research: The Impact of Background Music
Several articles on musicworksforyou.com discuss the recorded benefits of background music. The question remains however – can background music change customers’ perceptions of an organisation and with it their behavior as consumers?
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We took to the streets and asked shoppers and office workers what impact music has on them in their everyday lives
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