PPL launches new short film about exercise to music
Music licensing company PPL met face-to-face with members of the fitness industry to ask why music by original artists is considered by most, to be an important aspect of any workout.
A selection of responses from trade figureheads, fitness centre operators, instructors, and gym goers, can now be seen in the new educational film below launched by PPL to highlight the value of original artist music to the fitness sector, and emphasises the importance of holding the proper licence(s) for fitness professionals and fitness centre operators.
In the video, gym-goer Julie Maxwell explained: “Hearing what’s in the charts, what’s really current and what I can dance to, is really important.”
While Doreen Maddox, freelance instructor said: “For me, music is the key because it motivates. It’s really important to use the original music, it lifts the vibe of the class, and it sounds really, really good.”
FitPro instructor, Joanne Whitfield, also added: “I’d personally prefer to use chart music [in my classes]. I know that the people in my class are enjoying the music I choose but it’s quite difficult to please everybody.”
Filmed at the UK’s biggest fitness convention and trade show, FitPro Live 2014, London, this video follows recent research undertaken by PPL with YouGov into the value of original artist music to British gym goers. The research found that, when made to choose, the majority of gym goers stated that they would prefer to listen to music by original artists over cover versions/sound-alikes when working out, citing ‘enjoyability’ and ‘quality’ as key reasons for their choice.
The new video from PPL also aims to help operators and instructors who want to use music in their classes understand why music needs to be licensed.
In the video, Mark Steel, Tariff Development Executive, PPL, explains that after negotiating with the industry, PPL modified its Exercise to Music tariff, which is now based on a per class method. He said:
“PPL licenses the fitness industry for the use of music in two ways; firstly and importantly, for the use of music in fitness classes, and also as background music for use in fitness centres.”
“It’s a big transformation for the industry and has involved a lot of changes to business models, but it’s provided a clear means for people within the industry to use music the way they want to.” He added: “People recognise that it is important that they purchase a PPL licence because then the performers and record companies are paid fairly, but also it means that those instructors and centres can gain the benefit of using original artist music in their classes.”
Greg Small, Head of Membership at the national quality regulator for the fitness sector, REPs, continued:
“The PPL license gives you credibility, it’s the professional standard that we look for as registered exercise professionals; just as you would obtain a CPD and file your tax returns, we’d expect people to use PPL licensing as a part of proper business practice.”
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