Bar and pub background music

of respondents said they liked a bar with some background music.

Over three-quarters of drinkers said that background music would encourage them to go there more often, and 82% of drinkers said they would buy another drink if music people enjoyed was being played. This highlights the link between music and profits, which is good news for pub / bar owners seeking ways to improve their revenue. The results also show that by simply playing good background music, a bar can improve its image as well as its atmosphere.

People surveyed who like to hear bar and pub background music gave the following reasons:

say they tend to be more sociable when background music they like is being played

say a pub/bar that plays good background music puts them in a good mood

say background music is either a very important or important factor in giving bars a great atmosphere.

Playing background music in a pub or bar can also impact customer behaviour. Among those that like to hear music in pubs or bars:

say if their regular pub/bar stopped playing background music they would probably go to a different venue

say they tend to stay there for longer

say it would encourage them to go there more often.

Almost 1 in 2 drinkers will pay 5% more where background music is being played.

Over three-quarters of drinkers said that pub and bar background music would encourage them to go there more often.