Latest Music Works research findings

• See All
• Branding
• Productivity
• Sales

• 77%

  people say music is an important factor in creating the ideal atmosphere in a shop

• 90%

  of people would select a shop that was playing music over one that was not

• 72%

  say a shop playing music is more inviting

• 67%

  see a shop that plays good in-store music as trendy

• 60%

  of customers agree they would spend more time in a shop if they hear music they like

• 56%

  are more likely to try on clothes if music is playing

• 55%

  would be more likely to return to a store that plays music they like

• 23%

  would be prepared to pay 5% more for goods if music was being played while they shopped

• 84%

  of shoppers like shops that play in-store music

• 61%

  believe that music increases employee productivity

• 63%

  agree that playing music encourages customers to spend longer in-store

• 74%

  agree that music makes customers happier

• 81%

  agree that playing music improves workplace morale

• 76%

  believe they can positively influence the behaviour of customers through music

• 78%

  of retailers recommend that other retailers should play music to improve productivity and staff morale

• 90%

  are more likely to recommend a store that plays music

• 1/4

  (25%) of retail businesses agree that they would lose business if they turned the music off

• 79%

  say music helps create a better atmosphere for customers

• 86%

  of retailers agree that playing music can help reduce awkward tension and silences