Gyms
Many people can’t imagine exercising without listening to music. Gyms that play music can simultaneously satisfy their existing members and attract new customers.
Latest Music Works research findings
-
80%
agree that music makes them more motivated in their workout
-
63%
are more likely to recommend a gym if it plays music they enjoy
-
53%
say they would visit the gym less frequently if it stopped playing music
-
48%
would consider changing gyms if it stopped playing music
-
80%
are more likely to enjoy their workout while listening to background music
-
77%
believe a gym playing music is much more appealing than one without music
-
72%
says a gym playing music has a better image
-
60%
would be more loyal to a gym that played music
Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.
