Sporting events
More than two-thirds of people say that playing music at a sport event makes them more sociable with other fans. With music played before, during or after an event, customers are more likely to enjoy the event.
Latest Music Works research findings
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75%
say playing music significantly improves the atmosphere at a sporting event
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86%
think it increases the anticipation of the crowd when played before the event
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82%
say music makes the sporting event more enjoyable
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70%
say the atmosphere would not be as good if there was no music played
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69%
are more sociable with other fans if music is played
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80%
like to hear recorded music playing at appropriate times during live music events
Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.
