Telephone on-hold music
Playing music to customers who are waiting on-hold in the telephone system can make the time appear to go faster and take customers’ minds off waiting. Telephone abandonment rates could be cut by up to 35% if on-hold music was being played.
Latest Music Works research findings
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50%
would most like to hear soothing music
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71%
like to listen to music when on hold
Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.
