Latest Music Works research findings

• 78%

  say the working environment is much less formal when music is played

• 55%

  feel less self-conscious talking to other employees, customers or clients when music is being played

• 67%

  say playing music can be beneficial to their business

• 69%

  recommend others play music to improve productivity and staff morale

• 56%

  said that music helps team bonding in the workplace

• 50%

  would most like to hear soothing music

• 71%

  like to listen to music when on hold

• 75%

  say playing music significantly improves the atmosphere at a sporting event

• 86%

  think it increases the anticipation of the crowd when played before the event

• 77%

  people say music is an important factor in creating the ideal atmosphere in a shop

• 90%

  of people would select a shop that was playing music over one that was not

• 55%

  would be more likely to return to a store that plays music they like

• 23%

  would be prepared to pay 5% more for goods if music was being played while they shopped

• 74%

  agree that music makes customers happier

• 81%

  agree that playing music improves workplace morale

• 1/4

  (25%) of retail businesses agree that they would lose business if they turned the music off

• 77%

  say it relieves tension and awkward silences

• 1/3

  (31%) of hospitality businesses agreed they would rather lose a day’s trade than have to permanently stop playing music for customers or staff

• 20%

  of pubs or bars have already cut TV subscriptions, but all would keep their music playing

• 80%

  of pubs and bars believe customers and staff would complain if the music was switched off

• 22%

  said they would go out of business if they had to stop playing music

• 56%

  of bars/pubs and clubs said they would rather lose a day’s trade than permanently stop playing music for customers

• 80%

  agree that recorded music is important or somewhat important in creating the ideal event atmosphere

• 70%

  agree that recorded music being played makes them more patient

• 65%

  say playing recorded music at appropriate times makes the event better value for money

• 80%

  like to hear recorded music playing at appropriate times during live music events

• 69%

  feel hotel music is an important factor in creating hotel atmosphere

• 69%

  would spend more time in the public areas of the hotel if music was played there

• 77%

  say a hotel that plays music they like puts them in a good mood

• 76%

  say a hotel that plays music they like makes them feel happier

• 53%

  would recommend a salon if it played music they liked

• 80%

  say music is important in creating the ideal atmosphere

• 63%

  think playing music improves the salons image

• 73%

  believe playing music makes customers happier

• 71%

  believe they can positively influence the behaviours of customers through playing music

• 83%

  say silence makes a place feel unfriendly and unwelcoming

• 80%

  agree that music makes them more motivated in their workout

• 63%

  are more likely to recommend a gym if it plays music they enjoy

• 80%

  are more likely to enjoy their workout while listening to background music

• 77%

  believe a gym playing music is much more appealing than one without music

• 79%

  agree music adds to the presentational power of exhibitions

• 74%

  agree that the music helped to take their mind off seeing the doctor/dentist

• 86%

  say music in the waiting room makes them feel more relaxed

• 52%

  increase in foot traffic to a stand by playing music

• 83%

  feel more comfortable when music is played

• 68%

  say music being played made the visit seem less frightening