Latest Music Works research findings

• 85%

  believe the working environment is much more relaxed when music is being played

• 74%

  enjoy going to work when good music is played

• 86%

  agree employees are happier when music is played

• 87%

  say playing music in the workplace improves morale

• 82%

  say music makes the sporting event more enjoyable

• 70%

  say the atmosphere would not be as good if there was no music played

• 72%

  say a shop playing music is more inviting

• 67%

  see a shop that plays good in-store music as trendy

• 84%

  of shoppers like shops that play in-store music

• 76%

  believe they can positively influence the behaviour of customers through music

• 79%

  say music helps create a better atmosphere for customers

• 86%

  of retailers agree that playing music can help reduce awkward tension and silences

• 57%

  of hospitality business were concerned that staff or customers would complain if they had to turn the music off

• 47%

  of those asked also believed it says something about who they are as a business

• 68%

  agree that music encourages repeat business

• 73%

  agree that playing music increases sales or results

• 93%

  of bars/pubs and clubs agree that playing music creates a better atmosphere for customers

• 82%

  become more excited about the upcoming live event if recorded music is being played

• 82%

  are kept in the right mood by recorded music being played

• 61%

  are more likely to consume more food and drink when they hear music they like in a hotel

• 52%

  are more loyal to a hotel if music they like is being played

• 55%

  prefer to meet colleagues or clients where good hotel music is being played

• 75%

  of hotel guests like to hear music in the lobbies, bars, restaurants and public spaces

• 80%

  of customers would like to hear music when visiting a salon

• 50%

  think that playing no music would make the customer experience less pleasurable

• 74%

  agree that playing music improves workplace morale

• 81%

  say playing music puts staff in a happier mood

• 84%

  recommend playing music to other salons to improve productivity and morale

• 90%

  agree that playing the right music can be beneficial to their business

• 53%

  say they would visit the gym less frequently if it stopped playing music

• 48%

  would consider changing gyms if it stopped playing music

• 72%

  says a gym playing music has a better image

• 60%

  would be more loyal to a gym that played music

• 74%

  felt less nervous when music was being played in the waiting room

• 75%

  believe that playing good music makes them feel happier

• 73%

  say music is an important factor in creating the ideal atmosphere at an exhibition