Sales

Achieving sales targets could be as simple as turning on music - 1 in 5 say they would lose business if they didn't play music. *Source Vision Critical 2012 survey of businesses

 

Latest Music Works research findings

  • 76%

    of customers in travel agents that play music agree that they feel more relaxed shopping 2

  • 51%

    of customers in travel agents that play music agree that they spend more time browsing 2

  • 66%

    of customers in travel agents that play music agree that music removes any awkward silences while shopping for a holiday 2

  • 53%

    of customers that visited a travel agents that played music felt that it would be a less welcoming place to shop without music 2

  • 78%

    of those who like hearing music being played in waiting rooms feel it makes them more patient 1

  • 80%

    of those who enjoy hearing music in waiting rooms think this makes the waiting time go faster 1

  • 84%

    of people who like hearing music in the high street stores believe it helps create a good atmosphere within them 1

  • 80%

    of 41 pubs and clubs believe that music relieves tension and awkward silences 1 

  • 67%

    of people who regularly attend live music events believe playing recorded music at appropriate times during them makes the events more sociable 1

  • 75%

    of those who like hearing recorded music at appropriate times during live music events believe this makes them happier 1

  • 62%

    of decision-makers at offices and factories believe that they can positively influence the behaviour of employees through playing music 1

  • 41%

    of managers/business owners surveyed agreed that music in shops can influence their decision to purchase 4

  • 57%

    of managers/ business owners surveyed agreed that their choice of restaurant is influenced by the music played 4

  • 1/10

    managers/business owners said that they would go out of business if they had to switch the music off permanently 4

  • 71%

    of employees would like to be able to listen to music when at work 1

  • 81%

    of those who visit sports stadia every few months like to listen to music at appropriate times when attending events at them1

  • 60%

    of customers who like music-in-store agree they would spend more time in a shop if they hear music they like 1

  • 61%

    of small retailers say staff are more productive when music is played 1

  • 63%

    of small retailers agree that playing music encourages customers to spend longer in-store 1

  • 78%

    of small retailers recommend that other retailers should play music to improve productivity and staff morale 1

  • 78%

    of people who like music in hotels agree that it makes them feel more relaxed 1

  • 72%

    of hairdressers think no music would make the atmosphere less welcoming 1

  • 61%

    of hairdressers believe that music increases employee productivity

  • 84%

    say playing music makes the salon’s atmosphere more welcoming or exciting 1

  • 60%

    of hairdressers agree that playing music increases the likelihood of customers returning 1

1 Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.

2 Research was conducted by RED in May 2013 with 676 customers of a UK travel company (x331 interviewed at stores that play music, x306 interviewed at stores that do not play music.)

3 Research was conducted by RED in May 2013 with 1397 staff of of a UK travel company (x1042 surveys completed by staff at stores that play music, x337 surveys completed by staff at stores that do not play music.)

4 Research was conducted by DJS Research in June 2013 among 600 businesses in the West Midlands

5 Source: YouGov Plc. online survey, April 2014. Total sample size: 7492 GB adults aged 18+. Figures have been weighted and are representative of all GB adults.

6 Research was conducted by Mindlab International in September 2014. (The research tested 26 participants carrying out office-based tasks while listening to four genres of music, and no music).

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