Cafe and Restaurant Background Music

of people say they like to hear background music when they eat out.

Almost 1 in 4 diners surveyed were prepared to spend 5% more on food and drink in restaurants that played background music. These results highlight the link between music and profits, which is good news for restaurant and cafe owners seeking ways to improve their revenue.

People surveyed who like to hear restaurant background music gave the following reasons:

say they feel more romantic when good background music is being played.

say that playing good background music means they are more likely to enjoy their meal.

say a restaurant that plays good background music helps them relax.

Playing good background music in a restaurant can also impact customer behaviour. Among those that like to hear music:

say they would go to a restaurant less frequently if it stopped playing background music.

say they would consider going to another restaurant if it stopped playing background music.

say they are much more likely to recommend a restaurant that plays background music they like

say good background music at a restaurant encourages them to stay there longer.

say it would make them more likely to revisit the restaurant.