In-store music

of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played.

This is great news as it demonstrates that creating a good atmosphere can justify higher prices.

Playing in-store music in high street stores can impact shopper behaviour. Of those that like to hear in-store music:

say they were more likely to recommend a store that plays music they like to their friends and family

say they are more likely to keep going back to a store that plays music they like

say they are more likely to try on clothes

would spend more time in a high street shops if they hear in-store music they like

High Street Stores can increase their competitiveness by playing music. Of those that like to hear music in stores:

say that a shop that plays good in-store music generally has a more trendy image

say a store that plays good music is much more inviting

say playing good music significantly improves the image of the store

If given a choice 90% say they would select a high street store with music rather than no music

of people say that music is an important factor in creating the ideal atmosphere in store.