In-Store Music

Music Works has conducted two large scale research studies into the impact of music upon shops.

Consumer research was conducted in 2009 amongst 2,000 consumers in the UK. Click here to see the key findings.

Business research was conducted in September 2010 amongst 400 small retailers, hairdressers, offices and factories in the UK. Click here to see the key findings.

BUSINESS RESEARCH

say they were more likely to recommend a store that plays music they like to their friends and family

of retailers recommend other retailers play music to improve productivity and staff morale

believe they can positively influence the behaviour of customers through playing music

of retailers agree that playing music increases employee productivity

of retailers agree that playing music increases staff friendliness towards customers

CONSUMER RESEARCH

of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played.

This is great news as it demonstrates that creating a good atmosphere can justify higher prices.

Playing in-store music in high street stores can impact shopper behaviour. Of those that like to hear in-store music:

would spend more time in a high street shops if they hear in-store music they like

High Street Stores can increase their competitiveness by playing music. Of those that like to hear music in stores:

say a store that plays good music is much more inviting

say playing good music significantly improves the image of the store

If given a choice 90% say they would select a high street store with music rather than no music

of people say that music is an important factor in creating the ideal atmosphere in store.