In-store music
of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played.
This is great news as it demonstrates that creating a good atmosphere can justify higher prices.

Playing in-store music in high street stores can impact shopper behaviour. Of those that like to hear in-store music:
say they were more likely to recommend a store that plays music they like to their friends and family
say they are more likely to keep going back to a store that plays music they like
say they are more likely to try on clothes
would spend more time in a high street shops if they hear in-store music they like
High Street Stores can increase their competitiveness by playing music. Of those that like to hear music in stores:
say that a shop that plays good in-store music generally has a more trendy image
say a store that plays good music is much more inviting
say playing good music significantly improves the image of the store
If given a choice 90% say they would select a high street store with music rather than no music
of people say that music is an important factor in creating the ideal atmosphere in store.
Featured Video
To what extent does background music have a positive role to play helping businesses enjoy the most of the sales season?
Feature Insight
Top 10 artists amongst 50-59 year old females
| Rank | Artist |
| 1 | The Beatles |
| 2 | Take That |
| 3 | Annie Lennox |
| 4 | Stevie Wonder |
| 5 | Robbie Williams |
| 6 | Elton John |
| 7 | Bon Jovi |
| 8 | Westlife |
| 9 | Ronan Keating |
| 10 | REM |


