Telephone On-Hold Music
71%
say they like to listen to music they like when on hold.
It is inevitable that the customer may be put on hold for longer than anticipated. However, music creates an atmosphere that makes time appear to go faster and takes customers' minds of waiting, making it a better experience for both the customer and the operator:
Abandonment rates could be cut by up to 35% if on-hold music was being played.
50%
say they would most like to hear something soothing or chilled out.
Featured Video
We took to the streets and asked shoppers and office workers what impact music has on them in their everyday lives
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