Telephone on-hold music
71%
say they like to listen to music they like when on hold.
It is inevitable that the customer may be put on hold for longer than anticipated. However, music creates an atmosphere that makes time appear to go faster and takes customers' minds of waiting, making it a better experience for both the customer and the operator:
Abandonment rates could be cut by up to 35% if on-hold music was being played.
50%
say they would most like to hear something soothing or chilled out.
Featured Video
To what extent does background music have a positive role to play helping businesses enjoy the most of the sales season?
Feature Insight
Top 10 artists amongst 50-59 year old females
| Rank | Artist |
| 1 | The Beatles |
| 2 | Take That |
| 3 | Annie Lennox |
| 4 | Stevie Wonder |
| 5 | Robbie Williams |
| 6 | Elton John |
| 7 | Bon Jovi |
| 8 | Westlife |
| 9 | Ronan Keating |
| 10 | REM |
Ranked by PopScores
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